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Job Title
Marketing Manager
Location
City of London, England
Our client is a leading International Bank has branch & On-line channels for retail client acquisitions in UK, is looking to hire a Marketing Manager to work at their head office in Central London.
The role will involve developing and implementing their brand strategy, managing Events & on-line communications, developing marketing campaigns, ensuring they are all delivered on time and on budget. Therefore, brand and on-line marketing experience will be looked upon favourably.
The successful candidate will also have experience of working in Retail Banking Area of Responsibility
- To develop and deliver the brand identity, develop brand strategy and positioning and proposition for direct on-line Banking products.
- Responsible for overall website/s management
- To work with the respective marketing managers and product managers for product positioning & Marketing Campaigns' in UK Market.
- ensure the efficient delivery of media plans / communication executions on time and to budget
- To ensure that all advertising is tracked and monitored for impact for reporting purposes.
- To contribute to the strategic planning of an annual/long term marketing plan to drive forward agreed company objectives
- Managing legal/compliance approvals and maintain appropriate files for all activities
- Manage campaigns to budget and maintain appropriate files
- Marketing & Brand development experience of at least 3 years preferably within financial services.
- Professional marketing qualification (preferred)
- Understanding of on-line marketing is must.
- Strategic and analytical thinking especially in relation to Brand development
- Communication skills written & verbal
- Interpersonal Effectiveness and Influencing Skills
- Process Orientation & project management skills
- Driven & achievement oriented
