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Job Title
Marketing Manager

Location
City of London, England

Our client is a leading International Bank has branch & On-line channels for retail client acquisitions in UK, is looking to hire a Marketing Manager to work at their head office in Central London.

The role will involve developing and implementing their brand strategy, managing Events & on-line communications, developing marketing campaigns, ensuring they are all delivered on time and on budget. Therefore, brand and on-line marketing experience will be looked upon favourably.

The successful candidate will also have experience of working in Retail Banking Area of Responsibility

  • To develop and deliver the brand identity, develop brand strategy and positioning and proposition for direct on-line Banking products.
  • Responsible for overall website/s management
  • To work with the respective marketing managers and product managers for product positioning & Marketing Campaigns' in UK Market.
  • ensure the efficient delivery of media plans / communication executions on time and to budget
  • To ensure that all advertising is tracked and monitored for impact for reporting purposes.
  • To contribute to the strategic planning of an annual/long term marketing plan to drive forward agreed company objectives
  • Managing legal/compliance approvals and maintain appropriate files for all activities
  • Manage campaigns to budget and maintain appropriate files
Functional Skills
  • Marketing & Brand development experience of at least 3 years preferably within financial services.
  • Professional marketing qualification (preferred)
  • Understanding of on-line marketing is must.
Behavioural Skills
  • Strategic and analytical thinking especially in relation to Brand development
  • Communication skills written & verbal
  • Interpersonal Effectiveness and Influencing Skills
  • Process Orientation & project management skills
  • Driven & achievement oriented